• Matthew Leo

How NOT To Market Your Novel

Updated: Jul 8, 2018

Ok, this is not going to be a how-to guide. To be honest, I do not really know how to market my novel. However, in this article, I can share some of my experiences and some off the wall epic fails that may help you prevent yourself from making the same mistakes.

One of my attempts to get potential readers to come to look at my Author page ended with a bad crash and burned. I still had two survivors though. Let me explain.

My ultimate goal as a writer right now is just to put myself and my voice out there and see who likes it. There are several ways to do this. This blog, of course, is one of them. Twitter is another medium that I just started learning and using fervently. I have discovered that Twitter is the Crack and Heroin of the internet, and I will do a separate post on its apparent uses and advantages.

Another way to do this is to put sample chapters on my Facebook page, which is what I have done. With only 41 fans to my credit as we are speaking at the time of this entry, so far nothing but rave reviews. Especially from Mom. Yeah, well that is all fine and good, but how to get people even to come to look at my Author Page. Well, first this is first. You got to drop the pebble into the pond and see what waves occur.

I started with my innermost circle of friends. Just messaged them on their wall, telling them what I was doing and I provided a link. Out of 180 friends, only a handful took the bite. So the lesson here is to expect the support of course, but not everyone will be interested in reading or reading in whatever genre or age range you are writing for. So don't expect a mad rush to your page. I did and was slightly disappointed. But that is OK. Those first friends will tell their friends, and word of mouth WILL spread, albeit slowly. I am proud of my 41 fans. I believe that I earned every one of them, honestly and that is what I am about. I don't want people to like me because I am their friend, or because its the stylish and trendy thing to do. I want them to love me for my work and my voice. So I count these happy few as a success.

Now, I cannot stress enough, how important it is to make sure you include your blog address, twitter address and any other pertinent information on your Author Page. You want to make sure that potential fans have ways (many) of connecting with you. Healthy connections are key. For sure. I am only now realizing the necessities of these multiple connections. Before you shoot Twitter down, do your homework first. I have barely had my account up for two days, and I already have 15 followers, without genuinely even trying. All you have to do is follow some people, a nice bunch, and tweet. Eventually, some people start to listen to what you have to say.

Ok, on to my epic fail. A few weeks ago, I had this bright idea to generate fans to my Author page by placing an ad on Bookoo. For those who don't know, Bookoo is a yardsales.com website, with various sites all of the country, Okinawa, UK, Germany, etc. Well, I placed the same ad offering up a Free Chapter 1 for those who wished to visit my Author page. I figured, hey free advertising. Well, those a$$holes at Bookoo did not find my ad to be kosher (as I wasn't offering up anything material) and had me summarily sh!tcanned. My account was deleted as were my posts( which by the way I had placed on 17 or so different Bookoos across the country and Oki, Uk, and Germany). Buuuuuttttt, not before gaining two fans. One from California and one stationed in Okinawa.

So, although it didn't fare as well as I had hoped, I still gained a little exposure and won two new fans who are now eagerly awaiting the book that I have been marketing, yet not finished writing. Hmm. Perhaps I need to look at my priorities once more.


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